The public library is a safe place for everyone to learn and grow. That’s the message public libraries nationwide are sharing with humor and creativity across social media.
People around the country are responding to that message with a lot of love. The comments to public library posts on Instagram and Tik Tok are overwhelmingly positive. Likes are in the thousands. The comments and likes are a visceral, digital reflection of how much Americans value their public libraries.
Public library social media plays on what we know and believe about public libraries.
As institutions, libraries are a physical expression of the public good. They exist for the purpose of expanding knowledge without limits for all people. Our nation’s public libraries are also among the few places in American society where everyone is welcome.
Here’s what your organization can learn from public library social media.
- What do you want your community to know about your organization? Tell them in clear, plain language.
- Express your purpose without hesitation. No ifs, or buts. This is what we do.
- Show the value you provide.
- Find different ways to keep telling your community who you are, what you do, and why you matter.
DP Cogan Consulting 